INSIGHTS & PRACTICAL GUIDES
Reading roomGood research starts before the first source is opened. This is a home for practical guides and, as work is completed, future research publications. Each piece is labelled so you know what you are reading.
Three worked guides cover complementary evidence checks: compare what market estimates measure, trace a claim to its origin, and check whether sources share the same evidence.
Research practice
Turn a broad topic into a researchable question. A practical guide to decisions, scope, evidence and useful outputs, with a fictional worked example.
It gives research a direction without deciding the answer in advance.
Practical editorial guidance. The worked example in this guide is clearly labelled as fictional.
A way into the reading
These are chapters from How to write a useful research brief, available in one publication.
More from the reading room
Four selected accounts, one inspected statistical origin: distinguish confirmed shared observations, inferred lineage and unresolved 45.1% inputs.
Trace the Canalys-attributed $321.3 billion annual cloud-market claim to a dated archive, compare the downstream accounts and decide what the citation establishes.
An $8.2 billion difference between two Q4 2025 cloud-market estimates becomes a worked lesson in comparing definitions, tracing sources and keeping uncertainty visible.
From reading to decisions
Explore the approach behind the reading, and the decisions our planned services are being built to support.
A note on the collection
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Start with a research brief, then use the worked guides to compare market estimates, trace claims and check source independence. The three evidence-checking guides show their evidence and limits and include reusable research records or tools.
Research reports will be added only when there is completed work to publish. The planned research areas on the homepage are previews of our direction and do not imply that reports are already available. Company launch is planned for November 2027.
Put the reading into practice
Use the brief builder to organise your question, audience and timeframe. Save a copy for later; preparing a brief does not place an order.
Prepare a research briefReports and commissions are planned for November 2027.